Spring plowing started and a five-city tour was launched. The 2024 Amazon Spring Plowing Launch Conference (Xiamen Station) concluded successfully on March 22 at Hall I, 3F Grand Ballroom, Xiamen Westin Hotel. This event was organized by Hugo Cross-border and Oriental Global. Lecturers from the platform Amazon’s global store opening team were specially invited to come to the scene to answer questions. We also invited billion-level sellers to share their operational experience. The event attracted about 500 people from the cross-border industry. E-commerce representatives attended the event. The content covers 2024 Amazon platform policies, analysis of product selection and operation ideas, sellers’ insights, etc.

At the event, guests discussed brand protection, advertising diagnosis, and prevention of follow-up sales, and conducted 1v1 consultations. Amazon Global Store Regional Development Manager Damon gave an on-site interpretation of 2024 from three aspects: "The first wave of sellers in football country: they have already made their first pot of gold", "How new sellers can receive the 8 major gifts on site", and "Latin America's best-selling product selection guide" Amazon's new opportunities allowed the guests present to more intuitively feel the platform's strong team and comprehensive services provided to sellers.

Amazon Global Store Regional Development Manager Damon

At the beginning of 2024, Amazon has launched a series of new regulations, and new and old sellers must also pay attention to compliance issues. As a specially invited logistics expert for this event, Chen Qipei, Director of Operations of Oriental Global, explained in detail Amazon's new policy of "warehousing configuration service fee" and "low-volume inventory fee". He also introduced in detail how to quickly break the situation "disrupted by warehousing" "Inventory Management Plan", a headache for sellers, helps cross-border sellers embrace the new regulations.

东方环球运营总监陈启培

Chen Houpei, Director of Operations of Fang Global. On the fiercely competitive Amazon platform, how to increase store traffic is the focus of sellers. Best Seller, a mature category on Amazon Japan, shared how he used the combination of Listing + Advertising + Big Promotions to help him reach the top of the category TOP1. Zhan Shaoxun, a local Amazon billionaire seller in Xiamen, told the story of his hard work on Amazon, how he lost 5 million in half a year, and how he made a comeback with a GMV of over 100 million within 2 years. He uses his own experience to explain traffic secrets to on-site sellers, and provides a comprehensive and in-depth analysis of on-site traffic diversion methods. Amazon Business Shopping Account Operations Manager Zoro explained how factories & traders can leverage Amazon to expand B-side orders, and he was full of useful tips.

The successful holding of this summit has played a positive role in exploring the development and innovation of the Amazon platform, improving the operational capabilities of Amazon sellers, and helping sellers go overseas. For sellers, participating in this conference will help them have a clear plan for their strategic deployment in 2024. With Amazon’s global store opening team providing an interpretation of the new supportive policies, and high-quality service providers sharing knowledge on the cross-border e-commerce industry, the road to gold mining in the future will surely be smoother.

Looking forward to our next gathering!