Think about changes in adversity and be rational for the better. The 2024 Amazon Cross-border E-commerce Operator Innovation Summit, exclusively sponsored by Oriental Global, was grandly held on April 11 at the Bolin Tianrui Sheraton Hotel in Shenzhen. The summit specially invited Amazon’s global store team to come to the site to answer questions. The global market growth points were interpreted on-site; Amazon's traffic logic was revealed; AI was used to reduce costs and increase efficiency to assist operations; there was a collision of ideas between Chinese and American celebrities, and logistics experts shared how to scientifically respond to Amazon's new warehousing policy.

On the day of the event, it was very popular! Amazon Global Store Shenzhen Regional Development Manager-Chen Jiao, Amazon European Station Development Operations Manager-Rachel, Amazon European Emerging Station Development Operations Manager-Huang Yuchen, Amazon Japan Station Development Operations Manager-Yinshan, Amazon Emerging Station Development Operations Manager-Gary, Senior logistics expert Oriental Global - Chen Qipei, Amazon brand protection team - Daniel, Amazon enterprise purchasing key account manager - Lancy, Amazon senior account development and operation manager - Claire, Amazon official school senior lecturer - Li Xun, Amazon official lecture business director - Sherry, Samsung Logistics-SamsungSDSEdwin, sharing guests TimJordan & Han Dahai, MoonSees-Lin Pengxiang, Winshanghui-Lao Wei, Black Friday E-commerce School Ren Jiawei and more than 800 cross-border e-commerce sellers participated in the conference.

As we all know, Amazon, as one of the largest online retailers in the world, has always been favored by many people. On the day of the event, the site development managers of Amazon’s global stores explained to everyone how to enter the popular sites of Amazon’s global stores in 2024, as well as the hot-selling trend product selection and account compliance issues of some emerging sites such as Europe, Japan and India. and solutions. It also breaks down the market share and characteristics of each site for on-site sellers. There are also senior local sellers on site to share their operational experience and product selection ideas, empowering sellers to find the correct method to divert traffic to the site. The Amazon Enterprise Shopping Account Manager shared at the summit how to use Amazon to expand B-side business and how C-side sellers can take advantage of this new traffic channel. There were also exciting brand case sharings at the scene: how traditional foreign trade moved to cross-border operations, from OEM factories to international brands. Nowadays, Amazon is becoming increasingly strict on sellers. At the beginning of 2024, it announced a series of new policies. Both new and old sellers must pay attention to compliance issues, especially logistics compliance. At the event site, Chen Qipei, the operations director of Oriental Global Cross-Border Logistics and a senior logistics expert, was invited to share at the conference. With the theme of "Scientifically Responding to Amazon's New Deal: Reduce Your Warehousing Configuration Fees and Low Inventory Level Management Fees", we will discuss cross-border logistics compliance with on-site sellers, interpret Amazon's new policies, and help cross-border sellers embrace the new regulations. . It brings logistics compliance guidelines to seller friends, full of useful tips. Let online and offline seller friends obtain the most intuitive and practical information.

The successful holding of this summit will help grasp the industry trends of European and Japanese e-commerce and some emerging markets, explore the development and innovation path of the Amazon platform, improve the operational capabilities of Amazon sellers, and help sellers go overseas to the European and Japanese markets and some emerging markets. All played a positive role in promoting.

For sellers, participating in this summit will allow them to have a clear plan for Amazon’s strategic deployment in 2024. Amazon’s global store team has provided interpretations of the new supportive policies, as well as high-quality logistics service providers sharing knowledge on cross-border e-commerce logistics, and working together online and offline. I believe that the road to gold nuggets will be smoother in the future.